May 31st, 2021
Social Media Engagement Strategies for Customer Retention
This is part 1 of a 4 part series on Marketing Strategies for Customer Retention.
Harvard Business Review Study:
Most Effective Digital Marketing Tactics: for Customer Retention:
From GigaOM Research, found at Marketing Charts.com
Most Effective Digital Marketing Tactics for Customer Retention:
Part 1- Email Marketing -56%
Part 2- Content Marketing – 37%
Part 3- Social Media Marketing- 32%
Part 4- Referral Marketing- 26%
Engaging with your Customers on Social Media
How to connect with your customers?
You may already know your customers, but specifically which customers are on which social media platform?
Remember Ages range
Facebook – 2.7 Billion Worldwide Users
Gender: 44% female, 56% male
Instagram- 1 Billion users
Gender: 57% female, 43% male
Twitter- 187 million users
Gender: 32% female, 68% male
*Twitter users are more educated and more likely to be democrats than the general public
LinkedIn 738 million
Gender: 49% female, 51% male
Pinterest 400+ million
Gender: 78% female, 22% male
RESOURCES MENTIONED DURING THE PODCAST
More about the Nielsen Study:
Meforming versus Informing:
Have a question you’d like us to answer on our podcast? We’d love to hear from you. Just fill out our form below. If we choose to answer your question, we’ll give you a shout on our show!