Episode 31 – Quantitative Brand Research with Jocelyn Grundy – Part 1

Show Notes: Episode 31  – May 16th, 2022

This week we discuss market and brand research with Jocelyn Grundy, the owner of Bloom Insights. Bloom Insights is a Market Research Agency in Fresno, California.

DIY Research Solutions a smaller company can tap into.

  • Survey
  • Qualtrics
  • Question Pro

Key: Finding the right audience is the key

Pro Tip: You can purchase the panel from the survey provider

Or you can Tap into your own listeners 


What’s Quantitative versus Qualitative Market Research

Qualitative: Think of a focus group. Qualitative is fewer people for a longer interview 15 minutes to all day shop along

To understand what their attitudes and motivations are

Quantitative is for a larger group  (at least 100 people) for a shorter time who all get the same questions

If you know your audience, qualitative is the right answer.

It’s hard to get emotion in a Quantitative survey.

Find out what happened when she showed the data to a company which supported a certain decision but they went in the opposite direction.

Brilliant Insight: When you make a proposal – use a low, medium and high pricing model based on risk!

For more information, check out her website at https://www.bloominsights.net



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